A while ago, we published our “How ready are you for international student recruitment” calculator, which allows University marketers to assess how well they do in Strategy, Data, Attraction and follow-up.
In total, we received 21 serious takers so far.
One of our questions was:
Question 17: We re-engage prospective students who have visited specific web pages (remarketing) in the following ways…
Answer: Only 43% state they are using Facebook sponsored posts to show posts to prospective students who earlier visited the website.
Why care about Facebook remarketing?
- Get around clogged inboxes. You may be e-mailing prospective students, but you can be assured they’re in touch with several other Universities as well.
- Not everyone leaves their e-mail address when they visit your school website.
- Facebook remarketing is relatively inexpensive. Especially if you already have some sort of Facebook advertising going on, it can be rolled into that project/budget. After the one-time set-up, it’s like any other Facebook campaign.
How to set it up?
Facebook remarketing can get very advanced. But with a simple setup, you can capture most of the advantages. If you can secure sufficient access, you can set it up by yourself. It requires no coding.
In the below slides, I explain the entire set-up process step-by-step.
And here is the video.
About Guus Goorts
As a co-founder of crystal marketing, he loves helping education institutions find students that are a great fit for them and vice versa.
With offices in Singapore and the Netherlands, Crystal Marketing is a digital agency that helps Higher Education Institutions raise international enrollments without increasing their marketing budget.
Find out more on https://crystalmarketing.agency