Digital campaigns are often defined purely in numbers terms. It’s common to believe that better ROI can be achieved by just using certain types of technologies and managing the numbers well. This numbers & technology only approach leads to boring campaigns that no one cares about. Others rely solely on the creative positioning. By coming Read more about Be Bold. And data driven.[…]

While the wheels of the student recruitment campaigns are turning, the number of e-mail addresses collected is often disappointing. Below, I’m sharing four reasons that often at the root of this lack of results. Reason 1: non-mobile friendly website Many University websites don’t display well on mobile phones. Sometimes it’s an inconvenience. In extreme cases, Read more about 4 Reasons why schools are not getting up to 400% more student enquiries[…]

If Universities optimised their website for generating e-mail enquiries and list opt-ins, most could easily multiply their results by 400%. But while marketing teams rejoice when they generate a ton of enquiries from interested prospective students, sales and enrollment officers tend to hate them for that. In our guest post on ICEF Monitor, we cover Read more about Is “fear of unqualified leads” holding back your school website?[…]

Recruiting the best Chinese students requires careful planning and an effective strategy. You need to reach them with the right means and convince them with the most compelling offers your institution is willing to provide. With the advancement of globalization, Chinese student’s educational needs are developing too. So, it is important for international institutions to Read more about Things To Keep In Mind When Recruiting Chinese Students[…]

While Higher Education is an international affair, there are still plenty of country-by-country differences that can mess up an international recruitment campaign. At times, this translates in not getting traction at all, but it’s also common that it leads to your recruitment efforts generating sub-par applications: not your ideal student. If you commit to recruiting Read more about International student recruitment: Key questions to ask for every country[…]

Choosing a degree and college is a complex, high involvement decision. The most effective marketing approach is to help people choose. Let them experience what it will really be like. When I was leaving secondary school, I had visited several Open Days, considering mostly business courses. My neighbor happened to be connected to Maastricht University, Read more about Marketing your courses is all about helping people to choose[…]

Whether you are trying to recruit students for a 3-year degree programme or a short cooking workshop, marketing courses are very different from marketing any other product. Here are a few reasons why: You are effectively selling an investment. This means that after the commitment is made, it takes a long time for the pay-off Read more about Why is marketing courses so different from marketing anything else?[…]

Budget waster #1: Not running search campaigns continuously Even if you don’t have an open day coming up directly, you’ll want your name to come up, and be able to capture e-mail addresses of interested potential students at any time of the year. Prospective students think about their future year round, often several months before Read more about Top Budget wasters in University Marketing[…]