International student recruitment: Key questions to ask for every country

While Higher Education is an international affair, there are still plenty of country-by-country differences that can mess up an international recruitment campaign. At times, this translates in not getting traction at all, but it’s also common that it leads to your recruitment efforts generating sub-par applications: not your ideal student. If you commit to recruiting Read more about International student recruitment: Key questions to ask for every country[…]

Marketing your courses is all about helping people to choose

Choosing a degree and college is a complex, high involvement decision. The most effective marketing approach is to help people choose. Let them experience what it will really be like. When I was leaving secondary school, I had visited several Open Days, considering mostly business courses. My neighbor happened to be connected to Maastricht University, Read more about Marketing your courses is all about helping people to choose[…]

marketing01

Why is marketing courses so different from marketing anything else?

Whether you are trying to recruit students for a 3-year degree programme or a short cooking workshop, marketing courses are very different from marketing any other product. Here are a few reasons why: You are effectively selling an investment. This means that after the commitment is made, it takes a long time for the pay-off Read more about Why is marketing courses so different from marketing anything else?[…]

Top Budget wasters in University Marketing

Budget waster #1: Not running search campaigns continuously Even if you don’t have an open day coming up directly, you’ll want your name to come up, and be able to capture e-mail addresses of interested potential students at any time of the year. Prospective students think about their future year round, often several months before Read more about Top Budget wasters in University Marketing[…]