By using search engine optimisation (SEO) strategically, English Express managed to get its online recruitment effort up quickly.
Within the first year of existence, they managed to rank 2nd for “learn English Singapore” and most other relevant terms related to learning English in Singapore. (British Council at #1, we’re coming for you!)
But rankings aren’t everything. They’re useless if you’re unable to engage your website visitors.
In this presentation, we share several of the tactics that English Express has applied to bring people from search, into a trial class and enrollment.
I’ll grant you that English Express started from a low base, but no matter where you are now, you’ll find plenty of inspiration in this presentation for low cost, high impact approaches to raising your recruitment numbers by approaching your website differently!