Hoe goed is uw Hogeschool toegerust om internationaal studenten te werven?

Buitenlandse studenten werven is ongelofelijk complex. Het is mogelijk om 90% goed te doen en nog steeds een teleurstellend resultaat te boeken omdat dat resultaat grotendeels afhankelijk is van de overige 10%. Wij hebben een online tool ontwikkeld waarmee het mogelijk is de kans op succes in te schatten en de belangrijkste mogelijkheden voor verbetering te identificeren. U kunt de test Read more about Hoe goed is uw Hogeschool toegerust om internationaal studenten te werven?[…]

Presentation: How did English Express raise enrollment by 400% without breaking the bank on advertising?

By using search engine optimisation (SEO) strategically, English Express managed to get its online recruitment effort up quickly. Within the first year of existence, they managed to rank 2nd for “learn English Singapore” and most other relevant terms related to learning English in Singapore. (British Council at #1, we’re coming for you!) But rankings aren’t Read more about Presentation: How did English Express raise enrollment by 400% without breaking the bank on advertising?[…]

GREAT reviews matter for marketing courses. How to get them?

I’ve written about why marketing courses are so different from marketing anything else a short while ago. One of the points I made was: Your “clients” are not just investing money, they’re also investing time. It’s not a matter of “I’ll try this, and if it doesn’t work out, I’ll just return it and buy Read more about GREAT reviews matter for marketing courses. How to get them?[…]

AdWords is a beast. Powerful, but if you don’t tame it, it will eat you.

“Competing colleges are advertising on Google, so we should, too.” is not a good motivation to start an AdWords campaign. We’ve observed colleges spending thousands of dollars on Search Engine Marketing, without having a single enquiry to show for it. That said, with the right strategy in place, search ads become a highly reliable and Read more about AdWords is a beast. Powerful, but if you don’t tame it, it will eat you.[…]

Internet has changed how students choose. Are you spending money in all the wrong places?

Prospective students spend considerable effort researching their options. Have Higher Education marketing approaches evolved to keep pace with their target audience? How it used to be. People have been marketing products for centuries. Marketers have long believed that consumers follow a spiral path down to decision making called the “funnel metaphor”. The funnel metaphor illustrates Read more about Internet has changed how students choose. Are you spending money in all the wrong places?[…]

4 Reasons why schools are not getting up to 400% more student enquiries

While the wheels of the student recruitment campaigns are turning, the number of e-mail addresses collected is often disappointing. Below, I’m sharing four reasons that often at the root of this lack of results. Reason 1: non-mobile friendly website Many University websites don’t display well on mobile phones. Sometimes it’s an inconvenience. In extreme cases, Read more about 4 Reasons why schools are not getting up to 400% more student enquiries[…]