It's our commitment to support you all round in effective ways to reliably and predictably recruit the best students.
Be there whenever your ideal student is searching. We manage both paid and organic search campaigns.
Be on top of marketing strategy execution with key metrics in a real-time dashboard.
Get your story out through Facebook, YouTube, E-mail and other channels.
Put your budget and effort to maximum use. We identify and streamline bottlenecks.
Yuen Cheok Hoe
While the wheels of the student recruitment campaigns are turning, the number of e-mail addresses collected is often disappointing. Below, I’m sharing four reasons that often at the root of this lack of results. Reason 1: non-mobile friendly website Many University websites don’t display well on mobile phones. Sometimes it’s an inconvenience. In extreme cases, Read more about 4 Reasons why schools are not getting up to 400% more student enquiries[…]
If Universities optimised their website for generating e-mail enquiries and list opt-ins, most could easily multiply their results by 400%. But while marketing teams rejoice when they generate a ton of enquiries from interested prospective students, sales and enrollment officers tend to hate them for that. Why salespeople hate “Tons of leads” I’ve been there. Read more about Is “fear of unqualified leads” holding back your school website?[…]
Recruiting the best Chinese students requires careful planning and an effective strategy. You need to reach them with the right means and convince them with the most compelling offers your institution is willing to provide. With the advancement of globalization, Chinese student’s educational needs are developing too. So, it is important for international institutions to Read more about Things To Keep In Mind When Recruiting Chinese Students[…]
While Higher Education is an international affair, there are still plenty of country-by-country differences that can mess up an international recruitment campaign. At times, this translates in not getting traction at all, but it’s also common that it leads to your recruitment efforts generating sub-par applications: not your ideal student. If you commit to recruiting Read more about International student recruitment: Key questions to ask for every country[…]
Choosing a degree and college is a complex, high involvement decision. The most effective marketing approach is to help people choose. Let them experience what it will really be like. When I was leaving secondary school, I had visited several Open Days, considering mostly business courses. My neighbor happened to be connected to Maastricht University, Read more about Marketing your courses is all about helping people to choose[…]
Whether you are trying to recruit students for a 3-year degree programme or a short cooking workshop, marketing courses are very different from marketing any other product. Here are a few reasons why: You are effectively selling an investment. This means that after the commitment is made, it takes a long time for the pay-off Read more about Why is marketing courses so different from marketing anything else?[…]
Yi Mandarin Yi Mandarin, a Chinese language school in Chinatown, Singapore had been off to a good start with marketing their courses online. For many searches related to learning Mandarin in Singapore, the site showed up on page 1 of the Google organic search results. This led to enquiries, and eventually new students joining. Then, rather Read more about Case Study-Yi Mandarin[…]
MDIS Soon after we took over MDIS’ lead generation campaign from a different agency, we had achieved the following: Monthly leads: +120% Cost per lead: -40% How did we make it happen? 1. Measure the result All MDIS’ paid campaigns send their traffic to especially designed landing pages, which feature a lead form for people to leave Read more about Case Study-MDIS[…]
Budget waster #1: Not running search campaigns continuously Even if you don’t have an open day coming up directly, you’ll want your name to come up, and be able to capture e-mail addresses of interested potential students at any time of the year. Prospective students think about their future year round, often several months before Read more about Top Budget wasters in University Marketing[…]
Introduction – who is Palate Sensations? Since 2006, Palate Sensations Cooking school has been pushing the envelope for cooking lessons in Singapore. Their classes take place in a state-of-the-art studio, with professional equipment and guided by professional chefs. Over their decade of existence, Palate Sensations had already achieved: Rankings towards the top of page 1 Read more about Case Study: Palate Sensations Cooking School[…]